Notebooks.com and 30 other tech sites participated in a promotion called the 31 Days of the Dragon. The promotion recently won an HP Circle Award, which is quite an honor considering HP’s judges evaluated over 400 promo campaigns.
31 Days of the Dragon was organized by BuzzCorps, a company that has since changed its name to Ivy Worldwide, but what made the promo successful was all of the readers who sent in videos, photos and stories to Notebooks.com, GottaBeMobile and the rest of the participating sites.
About the HP Circle Awards:
Created to celebrate MARKETING AND DESIGN EXCELLENCE at the company, HP’s CIRCLE Awards have created some fierce internal competition. In 2009, the global technology leader saw an unprecedented 411 entries pouring in from 36 participating countries for the chance to be recognized with this prestigious award sponsored by HP’s GLOBAL MARKETING EXECUTIVES.
Entries were judged according to the CIRCLE criteria of Collaboration, Innovation, Relevance, Consistency, LEADERSHIP, and Effectiveness. The overall goal: to reward CREATIVITY, ROI and brand building. In the first round of judging, review panels from within HP chose finalists in each of 14 categories. In the second round, executive judges were invited to HP headquarters to select CIRCLE Award winners
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