Apple’s released four new television commercials, featuring the usual “I’m a Mac….and I’m a PC” routine. Apple pokes fun at PCs and Microsoft throughout the commercials, while promoting only one Mac feature.
As a Mac user, I find these commercials annoying and childish. The best of the bunch sorta-kinda talks about a Mac feature, but the rest of them are just sarcastic attacks against Windows machines.
In Legal Copy, a disclaimer grows as the bottom of the screen as actor John Hodgeman makes claims about how easy it is to use a PC.
In another ad, Hodgeman dresses up in a biohazard suit.
Apple promotes iPhoto’s face-recognition capabilities in this commercial, which makes fun of how hard it is to find photos on a PC.
In the final ad, Apple looks into the future, and insinuates that Windows PCs will be horrible in the future.