Microsoft’s ‘Laptop Hunters’ Commercials Ignore What Matters
As someone who’s switched from PC to Mac, I think the new Microsoft ‘Laptop Hunters’ commercials are getting too much attention and don’t reflect how consumers actually shop for computers. They completely ignore the biggest difference between PCs and Macs, treating OSX and Windows like an afterthought.
Xavier posted the commercials with some brief comments about the latest Microsoft “Laptop Hunter” advertisement.
First, I think that too much attention is being given to these ads. Microsoft has quickly pushed out a few other marketing efforts this year starring Gates, Seinfeld, a variety of common folk and celebs claiming to be PC’s, the hidden “Mohave Project” and finally some cuddly kids who can enhance a photo within two clicks of a lambs tail. You might notice that they share one thing in common, in every one (with the exception of the Seinfled/Gates ones) the stars of the adverts proclaim proudly “I’m a PC”. My question to you is, what is a “PC”?
Is the connection made by the average user to the operating system or with the computer itself? In the latest “Laptop Hunter” videos the supposed citizens on the street have chosen a Toshiba, HP, and Sony if I remember correctly. With the multitude of PC options available by so many brands, wouldn’t it be easier for them to concentrate on the operating system, its features, and potentially any additional software packages that they produce which are available on the PC?
When watching the adverts you can clearly see that those who Microsoft sends in to pick out their laptop under $1,500 obviously don’t seem to do any research before purchasing the computers. Most of their efforts are based on the aesthetics and the price tags associated with each computer. The mother and son in the latest commercial discuss the need for a “fast computer” so they can check things on a website just before running out to her son’s practice. In other words, they simply need a computer to surf the web, send emails, and possibly type up some homework. If that’s the case then why not go for a $600 laptop? Oh wait, because of the Blueray drive in it. We all love to pay a great deal extra to be tethered to our laptops to watch hi-definition entertainment. It must be for the quick road trips to games and practice right?
So far I think the commercials are a bit condescending to PC users who have expressed loud and clear that an affordable PC is no good if the operating system sucks.
I can’t remember the last time I heard someone complain about their experience with their Mac. The most common comment I have heard is “It just works.” How much would you pay for something to just do what its supposed to do? Would you pay more than the “other guy”? Apple adds a great deal of additional value to their products with out of the box software like iLife, Mail, and OSX which empower users to do an incredible amount of things within minutes of firing up their Macbook for the first time. My last Windows laptop and desktop provided me nothing but trial software and a couple of hard-to-use applications. I never really had an issue with Windows XP, but I was blown away my first time using OSX Leopard.
Microsoft needs to focus on creating a reliable, user friendly product that integrate well with whichever vendor the buyer chooses. Whether they choose a $500 laptop or one at $1,500, they are both going to have Windows installed on them. There is no way around this. When buyers are “wowed” money is no object. Apple has done a great job at “wowing” a record number of buyers over the last few years. Will Windows 7 be Microsoft’s turn? Isn’t the “wow” what they promised with Vista?
If we see some innovation from Microsoft over the next couple years then price won’t be the focus of their commercials. Lets see the real “wow” from the guys in Redmond shall we?
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I agree – the goal seems to be to exploit the crappy economy to label the Mac as an elitist box out of touch with mainstream value needs.
I agree – the goal seems to be to exploit the crappy economy to label the Mac as an elitist box out of touch with mainstream value needs.
I agree – the goal seems to be to exploit the crappy economy to label the Mac as an elitist box out of touch with mainstream value needs.
I think you’re missing the point of what these commercials are supposed to be. As someone else who recently switched over to Mac (3 weeks ago I purchased my very first Macbook) I would never argue with you about the fact that the OS makes a night and day difference – BUT, given the size of the market for people who use computers, very very few of them actually sit down and do proper research on how well Vista or XP or OSX actually work.
You and I probably do that research, as well as other readers of websites such as these, but for Joe Schmo who simply “wants a laptop to burn a dvd and play games” and whatever else, then I can see how price would actually be a showstopper. Macs are more expensive on paper, plain and simple. Whatever value they provide down the road is irrelevant to this campaign.
These commercials – while cheesy – do an excellent job at hitting Apple where it hurts – the everyday, everyman crowd who are on the fence about buying an Apple computer versus a computer that is NOT Apple but has the perceived extras of more connectivity, more applications, more features. It doesn’t matter whether it’s true or not, but I feel that this IS the perception of a PC machine among the majority of the public.
‘Course that’s just my .02.
Stef,
I think we agree on what is going on. Hence my thoughts on these commercials playing off the ignorance of the average consumer. Windows currently provide a mediocre, many times frustrating, experience across many brands of hardware. Apple is only part of their problem. They can’t get Windows 7 out quick enough for many PC users. I would love to see it be a big hit.
Stef,
I think we agree on what is going on. Hence my thoughts on these commercials playing off the ignorance of the average consumer. Windows currently provide a mediocre, many times frustrating, experience across many brands of hardware. Apple is only part of their problem. They can’t get Windows 7 out quick enough for many PC users. I would love to see it be a big hit.
Well, yes and no. Most observers have already pointe out that MS has made the simple choice to skirt the issue altogether and to focus not on its OS, which has had a few rough years, but on the commodification of the hardware on which the iffy OS runs.
So, yes: That works for under-educated, price-sensitive buyers. (There are many such buyers, and it’s no badge of shame: computers are simply tools.)
And no: while it’s a good *tactic* it’s not a good *strategy*. They’re doing themselves no long-term good, failing to position their OS well and perhaps even doing themselves harm.
Well, yes and no. Most observers have already pointe out that MS has made the simple choice to skirt the issue altogether and to focus not on its OS, which has had a few rough years, but on the commodification of the hardware on which the iffy OS runs.
So, yes: That works for under-educated, price-sensitive buyers. (There are many such buyers, and it’s no badge of shame: computers are simply tools.)
And no: while it’s a good *tactic* it’s not a good *strategy*. They’re doing themselves no long-term good, failing to position their OS well and perhaps even doing themselves harm.
Agreed, its no badge of shame and agreed that its a poor strategy. Thanks for the comment Joe.
Agreed, its no badge of shame and agreed that its a poor strategy. Thanks for the comment Joe.
I think you’re missing the point of what these commercials are supposed to be. As someone else who recently switched over to Mac (3 weeks ago I purchased my very first Macbook) I would never argue with you about the fact that the OS makes a night and day difference – BUT, given the size of the market for people who use computers, very very few of them actually sit down and do proper research on how well Vista or XP or OSX actually work.
You and I probably do that research, as well as other readers of websites such as these, but for Joe Schmo who simply “wants a laptop to burn a dvd and play games” and whatever else, then I can see how price would actually be a showstopper. Macs are more expensive on paper, plain and simple. Whatever value they provide down the road is irrelevant to this campaign.
These commercials – while cheesy – do an excellent job at hitting Apple where it hurts – the everyday, everyman crowd who are on the fence about buying an Apple computer versus a computer that is NOT Apple but has the perceived extras of more connectivity, more applications, more features. It doesn’t matter whether it’s true or not, but I feel that this IS the perception of a PC machine among the majority of the public.
‘Course that’s just my .02.
I think you’re missing the point of what these commercials are supposed to be. As someone else who recently switched over to Mac (3 weeks ago I purchased my very first Macbook) I would never argue with you about the fact that the OS makes a night and day difference – BUT, given the size of the market for people who use computers, very very few of them actually sit down and do proper research on how well Vista or XP or OSX actually work.
You and I probably do that research, as well as other readers of websites such as these, but for Joe Schmo who simply “wants a laptop to burn a dvd and play games” and whatever else, then I can see how price would actually be a showstopper. Macs are more expensive on paper, plain and simple. Whatever value they provide down the road is irrelevant to this campaign.
These commercials – while cheesy – do an excellent job at hitting Apple where it hurts – the everyday, everyman crowd who are on the fence about buying an Apple computer versus a computer that is NOT Apple but has the perceived extras of more connectivity, more applications, more features. It doesn’t matter whether it’s true or not, but I feel that this IS the perception of a PC machine among the majority of the public.
‘Course that’s just my .02.
Stef,
I think we agree on what is going on. Hence my thoughts on these commercials playing off the ignorance of the average consumer. Windows currently provide a mediocre, many times frustrating, experience across many brands of hardware. Apple is only part of their problem. They can’t get Windows 7 out quick enough for many PC users. I would love to see it be a big hit.
Well, yes and no. Most observers have already pointe out that MS has made the simple choice to skirt the issue altogether and to focus not on its OS, which has had a few rough years, but on the commodification of the hardware on which the iffy OS runs.
So, yes: That works for under-educated, price-sensitive buyers. (There are many such buyers, and it’s no badge of shame: computers are simply tools.)
And no: while it’s a good *tactic* it’s not a good *strategy*. They’re doing themselves no long-term good, failing to position their OS well and perhaps even doing themselves harm.
Agreed, its no badge of shame and agreed that its a poor strategy. Thanks for the comment Joe.
I’ve “migrated” back to Apple hardware after switching from Mac to PC-XP a few years ago. My reason for switching in the first place was I had specific applications that requires Windows. Now I’m using a Mac Pro running XP in Fusion and this box runs XP better than any PC I have previously used. Furthermore, if one prices a dual Quad-core PC workstation, the cost difference is negligible. And Apple doesn’t pile on a bunch of crapware, which takes a significant amount of time to get rid of. There is an actual time-value of money. My last HP laptop weighs something like 12 lbs. and costed $2,200 two years ago. Little ole Lauren will have to hit the steroid-juice pretty hard to lug that thing around. Don’t get me started on Vista. I wouldn’t have that thing running on my machines for anything, including free.
I’ve “migrated” back to Apple hardware after switching from Mac to PC-XP a few years ago. My reason for switching in the first place was I had specific applications that requires Windows. Now I’m using a Mac Pro running XP in Fusion and this box runs XP better than any PC I have previously used. Furthermore, if one prices a dual Quad-core PC workstation, the cost difference is negligible. And Apple doesn’t pile on a bunch of crapware, which takes a significant amount of time to get rid of. There is an actual time-value of money. My last HP laptop weighs something like 12 lbs. and costed $2,200 two years ago. Little ole Lauren will have to hit the steroid-juice pretty hard to lug that thing around. Don’t get me started on Vista. I wouldn’t have that thing running on my machines for anything, including free.
I’ve “migrated” back to Apple hardware after switching from Mac to PC-XP a few years ago. My reason for switching in the first place was I had specific applications that requires Windows. Now I’m using a Mac Pro running XP in Fusion and this box runs XP better than any PC I have previously used. Furthermore, if one prices a dual Quad-core PC workstation, the cost difference is negligible. And Apple doesn’t pile on a bunch of crapware, which takes a significant amount of time to get rid of. There is an actual time-value of money. My last HP laptop weighs something like 12 lbs. and costed $2,200 two years ago. Little ole Lauren will have to hit the steroid-juice pretty hard to lug that thing around. Don’t get me started on Vista. I wouldn’t have that thing running on my machines for anything, including free.
MS are simply re-affirming their hardware-is-everything stance which distracts customers from their software shortcomings. Apple tried to get consumers to look past that but we’ll see if it really worked. Apple need to retaliate to pull perception back to quality of application design – their quick-tip podcasts do this really well but need to be re-packaged for airing.
McD
MS are simply re-affirming their hardware-is-everything stance which distracts customers from their software shortcomings. Apple tried to get consumers to look past that but we’ll see if it really worked. Apple need to retaliate to pull perception back to quality of application design – their quick-tip podcasts do this really well but need to be re-packaged for airing.
McD
MS are simply re-affirming their hardware-is-everything stance which distracts customers from their software shortcomings. Apple tried to get consumers to look past that but we’ll see if it really worked. Apple need to retaliate to pull perception back to quality of application design – their quick-tip podcasts do this really well but need to be re-packaged for airing.
McD
Apparantly price matters to the main stream or so many Mac fan boys wouldn’t be up in a tizzy.
The innovation comments are kind of ironic also since both Apple and Microsoft are both being sued currently for borrowing ideas (MS with Windows Update features and Apple with the touch screen for the iPhone & the App store). I guess it’s only innovation until you get caught borrowing the ideas. ;P
I’m not quite in a tizzy, but I have seen some other blogs placing far too much emphasis on the ads. In any case, press is press even when it is based on a superficial premise I guess. Thanks for your comment John.
The Apple news sites post a new lawsuit almost every day and most are tenuous at best, just because someone’s chancing their arm doesn’t mean Apple are copying them. Besides, any fool can dream but realising that dream is the art.
McD
On price, the unwary are easily fooled into thinking the two products are related or that Macs are just another PC with poorer specs. It’s a powerful marketing deception that’s worked well for MS so far but the public have been waking up.
McD
Apparantly price matters to the main stream or so many Mac fan boys wouldn’t be up in a tizzy.
The innovation comments are kind of ironic also since both Apple and Microsoft are both being sued currently for borrowing ideas (MS with Windows Update features and Apple with the touch screen for the iPhone & the App store). I guess it’s only innovation until you get caught borrowing the ideas. ;P
I’m not quite in a tizzy, but I have seen some other blogs placing far too much emphasis on the ads. In any case, press is press even when it is based on a superficial premise I guess. Thanks for your comment John.
I’m not quite in a tizzy, but I have seen some other blogs placing far too much emphasis on the ads. In any case, press is press even when it is based on a superficial premise I guess. Thanks for your comment John.
The Apple news sites post a new lawsuit almost every day and most are tenuous at best, just because someone’s chancing their arm doesn’t mean Apple are copying them. Besides, any fool can dream but realising that dream is the art.
McD
The Apple news sites post a new lawsuit almost every day and most are tenuous at best, just because someone’s chancing their arm doesn’t mean Apple are copying them. Besides, any fool can dream but realising that dream is the art.
McD
On price, the unwary are easily fooled into thinking the two products are related or that Macs are just another PC with poorer specs. It’s a powerful marketing deception that’s worked well for MS so far but the public have been waking up.
McD
On price, the unwary are easily fooled into thinking the two products are related or that Macs are just another PC with poorer specs. It’s a powerful marketing deception that’s worked well for MS so far but the public have been waking up.
McD
Apparantly price matters to the main stream or so many Mac fan boys wouldn’t be up in a tizzy.
The innovation comments are kind of ironic also since both Apple and Microsoft are both being sued currently for borrowing ideas (MS with Windows Update features and Apple with the touch screen for the iPhone & the App store). I guess it’s only innovation until you get caught borrowing the ideas. ;P
The point is, all things aside, you are paying a premium for the Apple brand.
If you really want to know this as fact, please do a little research on the profit margins of an Apple laptop versus the profit margins on a non-Apple laptop.
Your not thinking enough levels deep. I am one of many that would gladly pay extra for some piece of mind and a pleasant experience. These are intangible benefits that transcend the hardware specs and sticker price. This is what makes good brands successful. Being the “low price leader” is almost always the wrong way to go.
Your not thinking enough levels deep. I am one of many that would gladly pay extra for some piece of mind and a pleasant experience. These are intangible benefits that transcend the hardware specs and sticker price. This is what makes good brands successful. Being the “low price leader” is almost always the wrong way to go.
Tony, on your tear-down how much do you allocate to software? It’s a rhetorical question, the hardware prices & hence profits are boosted to cover the OS & Apps development.
McD
Tony, on your tear-down how much do you allocate to software? It’s a rhetorical question, the hardware prices & hence profits are boosted to cover the OS & Apps development.
McD
The point is, all things aside, you are paying a premium for the Apple brand.
If you really want to know this as fact, please do a little research on the profit margins of an Apple laptop versus the profit margins on a non-Apple laptop.
The point is, all things aside, you are paying a premium for the Apple brand.
If you really want to know this as fact, please do a little research on the profit margins of an Apple laptop versus the profit margins on a non-Apple laptop.
Your not thinking enough levels deep. I am one of many that would gladly pay extra for some piece of mind and a pleasant experience. These are intangible benefits that transcend the hardware specs and sticker price. This is what makes good brands successful. Being the “low price leader” is almost always the wrong way to go.
Tony, on your tear-down how much do you allocate to software? It’s a rhetorical question, the hardware prices & hence profits are boosted to cover the OS & Apps development.
McD
I am no fanboy of anything except for Italian motorcycles, especially Aprilia’s. Oh, and Nikon’s. That being said, if and when something better comes along, I’ll get it because if it makes my day-to-day activities more efficient, I’m all for it. Office 2007 doesn’t. Vista doesn’t. Being able to run OS X and XP concurrently does.
I am no fanboy of anything except for Italian motorcycles, especially Aprilia’s. Oh, and Nikon’s. That being said, if and when something better comes along, I’ll get it because if it makes my day-to-day activities more efficient, I’m all for it. Office 2007 doesn’t. Vista doesn’t. Being able to run OS X and XP concurrently does.
I am no fanboy of anything except for Italian motorcycles, especially Aprilia’s. Oh, and Nikon’s. That being said, if and when something better comes along, I’ll get it because if it makes my day-to-day activities more efficient, I’m all for it. Office 2007 doesn’t. Vista doesn’t. Being able to run OS X and XP concurrently does.
It does actually come down to the software. Is someone willing to spend the extra money for a MAC OS (as the commercials point out, for some models you can be spending a significantly larger amount of money for what is essentially the same laptop with a different operating system). The actual hardware is a commodity product and the same companies that actually manufacturer the MAC also manufacturer HPs, Dells, Sonys, Toshibas, etc.
It does actually come down to the software. Is someone willing to spend the extra money for a MAC OS (as the commercials point out, for some models you can be spending a significantly larger amount of money for what is essentially the same laptop with a different operating system). The actual hardware is a commodity product and the same companies that actually manufacturer the MAC also manufacturer HPs, Dells, Sonys, Toshibas, etc.
True, but Microsoft has yet to control the quality of its product from OS all the way through to the hardware. Its OS is slapped on whatever configuration each vendor decides to release this month.
It takes a company like Apple gaining record market share to wake up the guys in Redmond and get them to realize they have some polishing to do. Take a look at Internet Explorer 6 for example. Firefox was a breath of fresh air that startled the sleeping giant.
Competition brings out the best in all of us, no?
True, but Microsoft has yet to control the quality of its product from OS all the way through to the hardware. Its OS is slapped on whatever configuration each vendor decides to release this month.
It takes a company like Apple gaining record market share to wake up the guys in Redmond and get them to realize they have some polishing to do. Take a look at Internet Explorer 6 for example. Firefox was a breath of fresh air that startled the sleeping giant.
Competition brings out the best in all of us, no?
It does actually come down to the software. Is someone willing to spend the extra money for a MAC OS (as the commercials point out, for some models you can be spending a significantly larger amount of money for what is essentially the same laptop with a different operating system). The actual hardware is a commodity product and the same companies that actually manufacturer the MAC also manufacturer HPs, Dells, Sonys, Toshibas, etc.
True, but Microsoft has yet to control the quality of its product from OS all the way through to the hardware. Its OS is slapped on whatever configuration each vendor decides to release this month.
It takes a company like Apple gaining record market share to wake up the guys in Redmond and get them to realize they have some polishing to do. Take a look at Internet Explorer 6 for example. Firefox was a breath of fresh air that startled the sleeping giant.
Competition brings out the best in all of us, no?
Pay no attention to that OS behind the curtain.
Quality always costs more. Even the Microsoft Mouse does.
If you want cheap – download Linux – use a free OS.
Sunny Guy
“Quality always costs more. Even the Microsoft Mouse does.”
The first microsoft keyboard I got broke (actually, my sisters) and the second microsoft keyboard and mouse I got was horrible, I couldn’t type on an angle due to it’s design, as in, the buttons had to be hit directly from above.
This wasn’t cheap either, defiantly worth the extra cash to get a Logitech – IMHO.
Just sharing my experience, that’s all.
“If you want cheap – download Linux – use a free OS.”
Who said that you have to pay money to have a good operating system? Ubuntu is pretty damn good!
“Quality always costs more. Even the Microsoft Mouse does.”
The first microsoft keyboard I got broke (actually, my sisters) and the second microsoft keyboard and mouse I got was horrible, I couldn’t type on an angle due to it’s design, as in, the buttons had to be hit directly from above.
This wasn’t cheap either, defiantly worth the extra cash to get a Logitech – IMHO.
Just sharing my experience, that’s all.
“If you want cheap – download Linux – use a free OS.”
Who said that you have to pay money to have a good operating system? Ubuntu is pretty damn good!
Pay no attention to that OS behind the curtain.
Quality always costs more. Even the Microsoft Mouse does.
If you want cheap – download Linux – use a free OS.
Sunny Guy
Pay no attention to that OS behind the curtain.
Quality always costs more. Even the Microsoft Mouse does.
If you want cheap – download Linux – use a free OS.
Sunny Guy
“Quality always costs more. Even the Microsoft Mouse does.”
The first microsoft keyboard I got broke (actually, my sisters) and the second microsoft keyboard and mouse I got was horrible, I couldn’t type on an angle due to it’s design, as in, the buttons had to be hit directly from above.
This wasn’t cheap either, defiantly worth the extra cash to get a Logitech – IMHO.
Just sharing my experience, that’s all.
“If you want cheap – download Linux – use a free OS.”
Who said that you have to pay money to have a good operating system? Ubuntu is pretty damn good!
If Microsoft had a good product then why would they even need to CARE about Apple’s over pricing?
Not saying Windows is bad, just saying that it proves that MS is unoriginal and behind.
-Chris
If Microsoft had a good product then why would they even need to CARE about Apple’s over pricing?
Not saying Windows is bad, just saying that it proves that MS is unoriginal and behind.
-Chris
If Microsoft had a good product then why would they even need to CARE about Apple’s over pricing?
Not saying Windows is bad, just saying that it proves that MS is unoriginal and behind.
-Chris
I spent $2,200 on a 17″ HP laptop at Microcenter 2 years ago. My goal was “I want the fastest laptop you have”. 12 lbs. later, I have one. It is worth a boat anchor and my 1st gen MBA is faster, with OS X. Sorry, but if I spend that amount of money, I would expect to get more than a couple of years out of it.
I spent $2,200 on a 17″ HP laptop at Microcenter 2 years ago. My goal was “I want the fastest laptop you have”. 12 lbs. later, I have one. It is worth a boat anchor and my 1st gen MBA is faster, with OS X. Sorry, but if I spend that amount of money, I would expect to get more than a couple of years out of it.
My HP HDX that I won from NoteBooks.com’s 31 days of the dragon competition broke three times above the webcam just from opening and closing it (15 lbs
) – I treated it with care too, and I still do. The hinge has also broken and HP tells me that it came with a faulty webcam. At the time, this was around $5 or $6k I believe.
Anyway, I’m not saying this because I don’t appreciate the laptop, I’m just saying that it’s disappointing to say the least because they built up so much hype.
Anyway, even if it is broken, it still runs – has some OS issues too. I still couldn’t do what I do today without it so I can’t really say it’s a bad machine. I dunno..
Please don’t take this as me being unappreciative, because I really am appreciative, it’s just that they built up so much hype just to have it brake on me 4 times (hinge + above the webcam) within the first few months of use.
PS: The breaks above the webcam are unrelated to the faulty webcam.
My HP HDX that I won from NoteBooks.com’s 31 days of the dragon competition broke three times above the webcam just from opening and closing it (15 lbs
) – I treated it with care too, and I still do. The hinge has also broken and HP tells me that it came with a faulty webcam. At the time, this was around $5 or $6k I believe.
Anyway, I’m not saying this because I don’t appreciate the laptop, I’m just saying that it’s disappointing to say the least because they built up so much hype.
Anyway, even if it is broken, it still runs – has some OS issues too. I still couldn’t do what I do today without it so I can’t really say it’s a bad machine. I dunno..
Please don’t take this as me being unappreciative, because I really am appreciative, it’s just that they built up so much hype just to have it brake on me 4 times (hinge + above the webcam) within the first few months of use.
PS: The breaks above the webcam are unrelated to the faulty webcam.
I spent $2,200 on a 17″ HP laptop at Microcenter 2 years ago. My goal was “I want the fastest laptop you have”. 12 lbs. later, I have one. It is worth a boat anchor and my 1st gen MBA is faster, with OS X. Sorry, but if I spend that amount of money, I would expect to get more than a couple of years out of it.
My HP HDX that I won from NoteBooks.com’s 31 days of the dragon competition broke three times above the webcam just from opening and closing it (15 lbs
) – I treated it with care too, and I still do. The hinge has also broken and HP tells me that it came with a faulty webcam. At the time, this was around $5 or $6k I believe.
Anyway, I’m not saying this because I don’t appreciate the laptop, I’m just saying that it’s disappointing to say the least because they built up so much hype.
Anyway, even if it is broken, it still runs – has some OS issues too. I still couldn’t do what I do today without it so I can’t really say it’s a bad machine. I dunno..
Please don’t take this as me being unappreciative, because I really am appreciative, it’s just that they built up so much hype just to have it brake on me 4 times (hinge + above the webcam) within the first few months of use.
PS: The breaks above the webcam are unrelated to the faulty webcam.
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