Taking a page out of the Apple playbook, Sony is redesigning the Sony Retail stores to be more open and inviting. The Los Angeles Sony store is the first to receive the new look with a completely open front of the store and a new brighter open floor plan. The walls can be slid around and reconfigured so that you have a new experience each time you visit.
More important than the layout, is the fact that you will be able to go hand son with all of the Sony notebooks from the 3D Sony VAIO F, to the bright VAIO CB notebooks; they are all there for you to play with. On top of the various notebooks, there will also be a wide selection of accessories, keyboard skins and colors for you to see.
The ability to touch, feel and test drive the high end, and expensive, Sony notebooks is a big plus since Sony relies on standing out with premium materials and looks. With the prices easily jumping over the $1,000 mark and higher the need for retail stores is stronger for Sony.
In addition to notebooks, we were overjoyed to see the wall of headphones which Sony has installed. When you visit, you can listen to any Sony headphone on a Walkman, or on your own device, to see if it is music to your ears.
The new look launches today in Los Angeles and Sony is celebrating with over 100 prizes including a Sony VAIO notebook. The design will eventually roll out to other Sony Style stores, giving Sony faithful a place to go and try ou the latest goods.
Via Sony Blog