Lenovo’s introduced the IdeaPad notebook series at CES 2008. I talked to Craig Merrigan, Lenovo’s VP of consumer marketing, about the new line of consumer notebooks. The company is very late to the consumer notebook table, and faces several challenges.
Merrigan says Lenovo’s not going to “hose the world down with money to buy consideration.” Instead he hopes the products will wow its first customers enough to build some word of mouth buzz. Check out the interview below.