Microsoft is getting ready to kick off a massive television commercial campaign to launch Bing.com, the company’s new search engine. Here’s the first ad in the series.
The first ad starts off with a montage of YouTube videos and images of the financial collapse.
“We don’t need queries and keywords if they bring back questions and confusion”
I really don’t like this ad because it’s confusing and doesn’t do a good job of clearly explaining the benefits of Bing. The tagline with an exclamatory Bing! sounds awkward.
Microsoft is spending $100 million to promote Bing, which will competes with Google, Yahoo, Ask and other search engines.
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