Notebook computers had a great showing for the back-to-school season according to The NPD Group. Unit sales increased 50 percent. Dollar volume increased about 18 percent and average prices continued to drop from about $1,081 in 2005 to $849 in 2006. Sales of desktop computers fell 17 percent and unit sales off about 3.5 percent.
“Notebook computers have been making a move in the PC market,” said Stephen Baker, vice president, industry analysis, The NPD Group. “For back-to-school, especially for high school and college students, it’s more practical to purchase a notebook to take to class and to the library,” said Baker.
The portable theme resonated among back-to-school purchases. Portable digital player accessory unit sales increased 50 percent, while dollar sales increased almost 40 percent. Portable digital player sales experienced unit sales growth of about 18 percent. One of the biggest stars this back-to-school season was LCD TVs. Sales of LCD TVs under 26 inches increased 57 percent in units and the average selling price dropped from $482 dollars to $336.