Tag: Laptop Hunters
Microsoft ‘Laptop Hunters’ Up the Budget to $2,000
Microsoft’s laptop ‘Laptop Hunters’ commercial follows Sheila as she searches for an upscale notebook for video editing. I generally like Microsoft’s current ad campaign, but this installment really misses the mark. During a trip to Fry’s Electronics, Sheila says she’s searching for a notebook with a big screen, fast processor and something that can cut [...]
Microsoft’s ‘Laptop Hunters’ Commercials Ignore What Matters
As someone who’s switched from PC to Mac, I think the new Microsoft ‘Laptop Hunters’ commercials are getting too much attention and don’t reflect how consumers actually shop for computers. They completely ignore the biggest difference between PCs and Macs, treating OSX and Windows like an afterthought. Xavier posted the commercials with some brief comments [...]
Microsoft’s New ‘Laptop Hunters’ Ad (video)
Microsoft’s new Laptop Hunters ad follows a mother and son who are shopping for an entertainment notebook that costs $1,500 or less. The pair settle on a Sony VAIO FW series notebook after 11-year old Jackson observes that MacBooks are “way more money dude…”
Microsoft’s ‘Laptop Hunters’ Campaign Stresses Value
Microsoft’s kicked off an advertising campaign that stresses value. They’ve recorded a series of videos that show notebook buyers shopping for notebooks that meets their requirements for under $1,000. The campaign takes swipes at Apple MacBooks for being too expensive and offer PC brands as more affordable.
