Microsoft's new Laptop Hunters ad follows a mother and son who are shopping for an entertainment notebook that costs $1,500 or less. The pair settle on a Sony VAIO FW series notebook after 11-year old Jackson observes that MacBooks are "way more money dude..."
Microsoft's kicked off an advertising campaign that stresses value. They've recorded a series of videos that show notebook buyers shopping for notebooks that meets their requirements for under $1,000. The campaign takes swipes at Apple MacBooks for being too expensive and offer PC brands as more affordable.