Tag: Ads
Lenovo Takes on Apple By Advertising to Doers, Thinkers and Tinkerers
Lenovo is rolling out a new ad campaign designed to show customers that the IdeaPad and ThinkPad line of notebooks can help consumers, especially 18-25 year old consumers, get things done. This is no small task for a company that is known for corporate controlled notebooks, but the new ads that go for the “doers” [...]
Safari Browser the Latest to Get Do Not Track Feature, Coming in OS X Lion
Apple is adding a Do-Not-Track feature to the company’s Safari browser, which will be updated this summer when the next version of Apple’s Mac OS X software is expected to debut. The Do-Not-Track feature is a tool that allows consumers to opt out of having their information shared with advertisers who use it to serve [...]
Sony Advertisement Compares the New VAIO X to a Samurai Sword
After recently canceling their last ultra-portable line, the VAIO TT, Sony has just announced its successor: the VAIO X. The marketing people at Sony are smart; if there is anything cooler than a super-thin computer it’s definitely a katana. So what better to do than to put them both in an advertisement together? Maybe it’s [...]
Intel ‘Sponsors of Tomorrow’ Commercials
Intel will begin running a worldwide ad campaign on Monday called ‘Sponsors of Tomorrow.’ Unlike previous campaigns that promote specific processor families, ‘Sponsors of Tomorrow’ highlights their own rock stars and the company’s culture. It’ll be hard to miss the new Intel ads. They will run on national TV, show up in magazines and be [...]
Apple Releases Four New ‘Get a Mac’ Ads
Apple’s released four new television commercials, featuring the usual “I’m a Mac….and I’m a PC” routine. Apple pokes fun at PCs and Microsoft throughout the commercials, while promoting only one Mac feature.
MacBook Air Ad
Here’s the first MacBook Air ad, with the tagline “the world’s thinnest notebook.” The commercial shows how the MacBook Air can fit inside an inter-office envelope, but doesn’t show a single other feature.
New Zune Commercial with Cobras and Ice Cream?
Here’s a Microsoft Zune commercial that makes me want to never buy a Zune. The entire comercial is made up of two cobras in a desert fighting over an ice cream cone…really that’s it. No Zune, no features, nothing. Just snakes licking an ice cream cone….mmmmm maybe the new Zunes taste good.
The new Zune ads have generally avoided showing off features, instead showing people in a daydream-state, parading around with giant jelly fish and dancing bunnies.
New Zune TV Commercial “Academy of Dreams”
Here’s another new Zune Commercial from Microsoft, where an actor wanders around in a fantasy world. The ad is obviously high-budget and creative, but I think Microsoft should focus on getting people to understand how it’s different from the iPod.
Mac Ad: Don’t Give Up on Vista
This ad will overjoy Apple fanboys and make PC enthusiasts’ blood boil. Apple took over banner ads on several large tech web sites, including CNET, Engadget and PC Mag for a very creative I’m a Mac/I’m a PC ad.
Hero in One Laptop Per Child Ad
Masi Oka, aka Hiro Nakimura from Heroes, is staring in One Laptop Per Child’s television ads promoting the Give One Get One program.
