Apple's released four new television commercials, featuring the usual "I'm a Mac....and I'm a PC" routine. Apple pokes fun at PCs and Microsoft throughout the commercials, while promoting only one Mac feature.
Here's the first MacBook Air ad, with the tagline "the world's thinnest notebook." The commercial shows how the MacBook Air can fit inside an inter-office envelope, but doesn't show a single other feature.
Here's a Microsoft Zune commercial that makes me want to never buy a Zune. The entire comercial is made up of two cobras in a desert fighting over an ice cream cone...really that's it. No Zune, no features, nothing. Just snakes licking an ice cream cone....mmmmm maybe the new Zunes taste good.
The new Zune ads have generally avoided showing off features, instead showing people in a daydream-state, parading around with giant jelly fish and dancing bunnies.
Here's another new Zune Commercial from Microsoft, where an actor wanders around in a fantasy world. The ad is obviously high-budget and creative, but I think Microsoft should focus on getting people to understand how it's different from the iPod.
This ad will overjoy Apple fanboys and make PC enthusiasts' blood boil. Apple took over banner ads on several large tech web sites, including CNET, Engadget and PC Mag for a very creative I'm a Mac/I'm a PC ad.