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Windows Notebook Sales Surge At The End Of August

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According to research by the NPD Group, notebook sales exceeded expectations this Back-to-School season. The last two weeks of August saw very strong sales, possibly spurred by low prices. After a slow start earlier this summer and lowered sales at the beginning of the year, manufacturers and retailers must have been happy to see a return to buying.

Windows notebooks in particular are seeing good sales. With consumers looking for deals, it’s not surprising that they’ll turn to PCs when Macs start out at $999. Not exactly tight budget friendly.

While I’m sure that low prices had a lot to do with this — we’re still in a financial crisis, after all — I wonder if the surge had to do with consumers facing reality. For the past couple of years the tech world has indulged in a love fest over tablets, going so far as to suggest they’re great for students. Tablets are a good tool for students when used in conjunction with a good computer, not instead of. But for a while students and parents were getting bad advice (or, at least, wrong implications) on that score.

I wonder how many people bought an iPad, used it for a few weeks, and went, “Oh crap, I need a real computer!” and pounced on the end of August sales.

Or maybe it was just the good promos, like NPD said.

What are your thoughts, readers?

K. T. is a lover of technology, gadgets, and all things geek. As Reviews Editor she has the enviable job of playing with evaluating mobile tech to help consumers separate the digital wheat from the chaff. K. T. rocks an Ubuntu-ified Samsung NC10 netbook. Follow K. T. on Twitter @KTBradford, on Google+ and Tumblr or email her at ktb@notebooks.com.

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