Dell introduced Della, a micro-site focused on women and Dell’s trendier notebooks. Instead of pushing GHz and GB, Della highlights the Dell Mini 10 and Dell Studio notebooks. I think it’s important for large PC companies to at least try and tailor their marketing messages to various audiences, but Della seems half-baked.
On Della’s ‘Tech Tips’ page, women are told that a netbook can be used for tracking calories, remembering milk and de-stressing. Are these really the tech tips that women are clamoring for? Some women find Della condescending.
I’m not exactly sure what “Della” is supposed to be or why Dell is bothering to use this name. The site even lists the Studio series as Della products.