Are you Real? HP Wants to Pay You $700
If you look ‘real,’ HP’s willing to pay you $700 to be a model. HP opts for celebrities like Serena Williams, Vera Wang and Jay-Z for its high-profile ads, but prefers average Joes and plain Janes for its catalogs, banner ads and other marketing campaigns.
“If you look at an HP ad they’re not models, they’re real people in lifestyle settings,” said John Futch, an advertising executive at Creative i, one of HP’s agencies. “We’ve used a casting agency and we kept seeing the same faces over and over again. We need people of all ethnicities, shapes and sizes and we weren’t getting that.”
HP and the agency decided to hold open casting calls in the San Francisco Bay Area to attract people who don’t fit the stereotypical model mold. The company needs people of all walks of life to make it easier for people to relate to the ads.
“We’ve used people with disabilities, professionals, students, babies, grandmas…everybody,” Futch said. “We’ve had dwarfs and we’ve had a guy that was six-foot nine show up to casting calls.”Most of the home lifestyle photos shoots are in northern California’s wine country. Business lifestyle shoots are typically held in downtown San Francisco offices. Some of the HP photo shoots are held in more exotic locations.
“We sent a family to Hawaii for a HP Korea ad,” Futch said. “We also sent a group of teens to Lake Tahoe to get some pictures of them in the snow.”
Those attending casting calls will be photographed and asked to express a range of emotions. Their photo will be added to the database, which creative directors query every time new marketing material is needed. As many as 25 people have been chosen for a single shoot.
Families and groups, such as sports teams, are welcome to apply. The agency especially needs ethnic minorities and people with ‘ethnic ambiguity’ since it’s responsible for procuring images for campaigns around the world.
The agency has worked with HP for 18 years, and maintains a professional photo set, including stylists and catering for its ‘real people’ models. There’s never any expenses to anyone interested in participating.
HP pays each person chosen from the database $700 per day of work. My advice? Get your whole family signed up and make enough to pay for a few new notebooks.
To register for an upcoming casting call visit hprealpeople.com
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I would like to register for a casting call for real people, but the link above is not working.
I would like to register for a casting call for real people, but the link above is not working.
Helen, thanks for pointing this out. I posted this last year and am not sure if they’re still looking for people.
Check out this company and contact them if you’re interested. It’s the agency that handles this for HP: http:www.creative-i.com
Helen, thanks for pointing this out. I posted this last year and am not sure if they’re still looking for people.
Check out this company and contact them if you’re interested. It’s the agency that handles this for HP: http:www.creative-i.com
I would definitely be interested in participating if you are still having open casting calls.
Please contact with further at:
www/DEPTHCHARGZ@yahoo.com
I would definitely be interested in participating if you are still having open casting calls.
Please contact with further at:
www/DEPTHCHARGZ@yahoo.com
I would like to register for a casting call for real people.Would love to be working for hp.
I would like to register for a casting call for real people.Would love to be working for hp.
I’m real and if you want to see more of me please send me a text. am real thanks.
I’m real and if you want to see more of me please send me a text. am real thanks.
I heard on the news/radio yesterday 4.1.09 that HP is still looking to cast for upcoming projects. However, the link is not working. I would be interested in attending a casting call. Thanks.
I heard on the news/radio yesterday 4.1.09 that HP is still looking to cast for upcoming projects. However, the link is not working. I would be interested in attending a casting call. Thanks.
I would like to apply as well. Link still not working.
I would like to apply as well. Link still not working.
what is wrong with the link? I have tried several times and nothing happen,if its a good link you need to fix it,why advertise if you can’t get on the website.Thanks
Patricia, this story is quite old and I don’t know if HP is currently looking for real people through this agency any longer.
what is wrong with the link? I have tried several times and nothing happen,if its a good link you need to fix it,why advertise if you can’t get on the website.Thanks
Patricia, this story is quite old and I don’t know if HP is currently looking for real people through this agency any longer.
I would like to go to a casting call. The link hprealmodels.com is not working. Thanks
I would like to go to a casting call. The link hprealmodels.com is not working. Thanks
I am interested in the casting call for real people please respond with instructions on how to do so since the link is not working above. Thanks…
I am interested in the casting call for real people please respond with instructions on how to do so since the link is not working above. Thanks…
I’m interested in the casting call for real people. please respond on how i can @ giggles92307@yahoo.com
I’m interested in the casting call for real people. please respond on how i can @ giggles92307@yahoo.com
i am interested in casting too… can you give me further information..what should i do next?
i am interested in casting too… can you give me further information..what should i do next?
Hi! I heard your ad on the radio yesterday (10.5) and sounded like alot of fun! The link will not allow me to register though. I would love to hear more information at sj.becker@hotmail.com!
Sheila
Hi! I heard your ad on the radio yesterday (10.5) and sounded like alot of fun! The link will not allow me to register though. I would love to hear more information at sj.becker@hotmail.com!
Sheila
i think this would be great experience and i fit your description. i would like it if you reply therefor i can try to go to the casting. it’ll be convenient and much appreciated.
i think this would be great experience and i fit your description. i would like it if you reply therefor i can try to go to the casting. it’ll be convenient and much appreciated.
Dear Casting:
I would like to be considered to be in commercials
with your company. I am a SAG member. Please let me know info about HP. Thank you.
William Reuben
Dear Casting:
I would like to be considered to be in commercials
with your company. I am a SAG member. Please let me know info about HP. Thank you.
William Reuben
I just heard about the casting call today (Nov-04-09), they gave the same link (hprealpeople.com) but it still doesn’t work.
Why do they give this misleading info?
Who can I contact to register for the casting?
Thanks
Janete
I just heard about the casting call today (Nov-04-09), they gave the same link (hprealpeople.com) but it still doesn’t work.
Why do they give this misleading info?
Who can I contact to register for the casting?
Thanks
Janete
The site is : http://www.weneedrealpeople.com
makes sense the confusion, this site offers all the info and forms you will need.
GOOD LUCK
Mary
The site is : http://www.weneedrealpeople.com
makes sense the confusion, this site offers all the info and forms you will need.
GOOD LUCK
Mary
I also want to participate, please send me a link for me to register e mail.
I also want to participate, please send me a link for me to register e mail.