Micorosft sure doesn’t tell us much about the new Zune 2 one of its new TV ads. Instead, the company just shows an actress taking an Alice in Wonderland-esque trip where she dances with pink rabbits and swims with a giant jelly fish will. I’m glad Microsoft’s putting some marketing muscle behind the Zune 2, but this TV ad really misses the mark.
Microsoft tells viewers “you make it you” instead of explaining any real benefits of the Zune. Microsoft’s got a lot of work to do to catch up to Apple, and would probably benefit by sticking to the basics instead of letting its ad team recreate their latest acid trips on the small screen. Maybe they should stick to the basics and show off its features, kinda like the Apple ad below which was crafted by a college student.